Natalie Pilling

Over the course of my career, I’ve seen people make fundamental mistakes while creating their apps, so here are some thoughts, so you don't repeat them. An app can be your business’ great asset: it can broaden your market penetration, optimize your sales and revenue. But, following Statista, there a...

If there was ever a time to test your business’ agility, it’s now. Having a product on the market is like driving a car in traffic. You can’t drive and just look ahead, ignoring all the things that are happening around. Yes, you have to see where you’re going and see what’s right in front of you, bu...