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El Passion Blog

All the latest news from the creative industry.

All the latest news from the creative industry – across art, design and visual communication, including big launches, awards ceremonies.

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Case Studies

Case Study: Redesigning Nixa - an Innovative Recruitment Platform

Effective website redesign is taking care of your website user experience issues, and making it beautiful along the way. See how we helped Nixa skyrocket their conversion with UX & UI redesign. The Client Nixa connects IT talent with their next remote position. Their platform is a very much need...

8 December 2020 • EL Passion

Business

6 Growth Hacking Tools for Tech Startup Founders and Growth Teams

To navigate the marketing & sales funnel and make your company grow, you need reliable growth hacking tools. Best tip? Find tools for each funnel stage. Why you need good growth hacking tools? When you’re looking for new ways to boost growth across your marketing & sales funnel, you are prob...

30 November 2020 • Wojciech Polak

The Business Value of Design. Why Invest in Design?

The business value of design is a fact. Good design impacts your conversion, customer retention & loyalty, so basically: your revenue. On one hand, we have research on how design-centric companies are the ones that scale quicker and have bigger revenue. But on the other, we live in a world where...

26 October 2020 • Tom Koszyk

People

Anna Elwart Appointed New CEO of EL Passion

In November, Anna Elwart will take over Natalie Pilling’s responsibilities as the new CEO of EL Passion. Natalie will remain at the company as an independent advisor. Anna Elwart was the Managing Director at Resolution, a renowned media agency, when she decided to take up a new challenge. She will c...

22 October 2020 • EL Passion

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Case Study: Unlocking The Power of a Remote UX Workshop

See how we helped our client establish a viable and in-depth roadmap for their digital product. All in virtual collaboration. What we achieved with a Remote Product Design Workshop Established a viable scope of the MVP, Split the product’s growth into actionable stages, with the digital tools used w...

25 September 2020 • EL Passion

Design

Case Study: A Streamlined UX Process To Redesign Team Analytics Platform

Rethinking Engage - a comprehensive analytics solution for HR in large companies. A brief story on how we approached the redesign and did not get lost in almost 130 screens. So, what is the product we redesigned? Betterworks Engage (back then known as Hyphen) is a successful product, which had been ...

15 September 2020 • Michał Mazur

Do You Need A Progressive Web App? PWA Benefits

PWA is a feasible technology that keeps users engaged and shortens the customer journey significantly. The key is to know: is a PWA a safe bet for your business? Progressive Web Apps technology is growing. And so is the hype. Companies, big and small, are adopting the technology and sharing their re...

11 September 2020 • Patrycja Paterska

Designing a Product Information Management System. Part II: Deliverables

Part II of the story of how we designed a tailor-made PIM system for an Enterprise. In 6 weeks. In PART I, we focused on the Strategy and UX Design phase in the process of designing a Product Information Management Platform (PIM). Our work triggered digital transformation on a company level. Now it'...

2 September 2020 • Michał Mazur

Business

When To Hire An Agency For Your Software Development?

Hiring developers in-house or outsourcing? Know your domain, before diving deep into the development. Hiring designers and developers in-house has some undisputed benefits: you build your company’s culture, the communication is easier, and you have their knowledge and expertise at hand to resolve is...

27 August 2020 • Wojciech Polak

Designing A Product Information Management Architecture. Part I: UX Research

A story on how we designed a PIM system for an Enterprise. In 6 weeks. And in a user-centered way. Digital transformation - where shall we start? No revolution starts without a spark. Especially a digital one. One of our clients, a leading clothing retailer from Norway, needed something special to e...

19 August 2020 • Michał Mazur

Low Sales? 6 Reasons Your Website Is Not Converting

Is your website optimized to generate you the sales you need? Learn about the most common usability problems that hinder your website's performance. Website optimization is indeed a broad term, involving many elements, form marketing through content up to SEO. But, let’s face it: it all begins with ...

5 August 2020 • Patrycja Paterska

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