Product metrics in software engineering refer to the quantitative measurements used to evaluate the performance and success of a software product.

These metrics provide valuable insights into how well a product is meeting its objectives, whether it is delivering value to users, and how it can be improved. Product metrics can encompass a wide range of key performance indicators (KPIs) that track various aspects of a software product's performance.

These metrics may include user engagement metrics such as active users, retention rate, and user satisfaction scores.

They may also include technical metrics such as code quality, performance, and reliability. By tracking product metrics, software engineering teams can gain a better understanding of how users are interacting with their product, identify areas for improvement, and make data-driven decisions to drive product development.

These metrics can also help teams set goals, measure progress towards those goals, and demonstrate the impact of their work to stakeholders. Overall, product metrics play a crucial role in ensuring that software products are successful, user-friendly, and continuously improving.

By leveraging these metrics, software engineering teams can drive innovation, enhance user experience, and ultimately achieve their business objectives.