The challenge
The EL Passion team's task was to look into how client’s product information is managed, what the issues with online merchandising are, and the type of product information managers encounter daily.
We were asked by the client to observe and analyze their processes in order to provide an external perspective on how a Product Information Management (PIM) tool should be constructed.
The UX Discovery phase & a workshop
Our team started the discovery phase with the goal of finding out how the existing client’s tech stack was structured. We also wanted to know why it was structured that way, and what were some of the main issues.
We have interviewed stakeholders, subject matter experts conducted a discovery workshop and reviewed a number of corporate documents. In addition, we conducted reviews of other product management solutions, gathered feedback on them. We also reviewed the user experience of the leading brand’s online store to understand how product information can create value for the end customer.
